AMAZON ENCORE - Boost Sales?

Look who's coming down the beach with a Blue Hawaii drink in her hand! It's Kim Hornsby, one of the c0-founders of BRA and a Bestselling Author.

This month AMAZON has taken her first book (originally published by the Wild Rose Press in late 2012) and re- released the Romantic Suspense in the Amazon Encore program. Here's what Amazon has to say about this 2nd chance Publishing offer:
AmazonEncore is a new program whereby Amazon will use information such as customer reviews on to identify exceptional, overlooked books and authors with more potential than their sales may indicate. Amazon will then partner with the authors to re-introduce their books to readers through marketing support and distribution into multiple channels and formats, such as the Books StoreAmazon Kindle, and national and independent bookstores via third-party wholesalers.

That said, Kim's book NECESSARY DETOUR came out recently with Encore and is now enjoying a boost in sales. Nothing mind blowing, but doing well considering she has no control over it as an author whose given it up to a boutique publisher and now Amazon.

Here's what Kim had to say about taking necessary detours in life

Taking Necessary Detours in Life

I have been coupling those two words Necessary Detour for so long now that I had to stop the other day and ask myself what a necessary detour is. And, as is the case when you have conversations with yourself in your head, the other side of me answered. Here’s what I said to myself.
It’s a time in your life when you are on a path and need to step off the path, turn, take another road. We’ve all done it, probably countless times. Even literally. You are on your way to the grocery store or to your Italian boyfriend’s mansion to drop off the diamond necklace he gave you the night before because it’s just too generous and you’re not that serious about him, when you see signs up ahead closing the road ahead of you and pointing to another route. That’s an easy choice because you’re probably not going to barrel ahead if the signs say “Keep Out.” The more difficult detours are when there are no signs to tell you which way to go or perhaps a sign that even says it’s perfectly allowable to continue on that road and maybe you shouldn’t consider a detour.
How many of us have made decisions in our lives to get off the beaten path, take a big risk and blaze a new trail? (Ahem, writing a book might have been a route that didn’t look safe at first glance.) Without a catalytic moment, making the decision to detour might be a tough one. Nothing is stopping you from taking the path you’re on. Why not continue? Well, if you feel a great need to shake it up, do something different, you might be compelled to get out of your comfort zone and take on a challenge.
It’s scary taking that last leap of faith and jumping into new territory. Do you close your eyes and fall or are you the type to put your toes in first to test the water? (so many metaphors here)
In my novel Necessary Detour the protagonist, Goldy, makes the decision to leave the spotlight, shocking everyone who’s loved her over the years. She takes off with her teenage daughter for her hidden lakehouse to let the media frenzy die down. The detour is inevitable. The road ahead is closing and she’s sure that it narrows to a narrow, bumpy path if she continues. Signs are everywhere to turn around and her foray into new territory comes with a big price.
Authors write about these moments for our protagonists, the journey, the obstacles, the resolution. And that is the book, right there. You could say that every book begins with a Necessary Detour. As a former song writer and lyricist I wrote a song for this novel and borrowed the title of the song after I realized the working title wasn’t going to work. So you could say that I took a detour that became necessary when agents told me a series based on nursery stories wouldn’t sell. (The original title was Goldy and the Bayers.)  Now the title of the book copies the song title and I’m pleased that I made this choice seeing the book got picked up right after I changed the title.
The thing to remember is that there are no wrong or right paths in life. Agonizing over what to do can drive a woman crazy but we make our choices given all that we know and take the new route to our Italian boyfriend’s house to return the necklace. Or not.

Detours are necessary. Good luck with yours.

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